The System identity guide was developed to communicate the system’s value to key audiences and establish consistent language, messages and visual identity for use by all within the system.

Explore tools to appropriately communicate about diversity, equity, and inclusion (DEI) including a checklist on how to develop a DEI communications plan, create a response or message, choose the appropriate communication format, and evaluate outcomes and determine next steps.

Social Studio is a collective, central tool for managing, scheduling, creating, and monitoring social media efforts

Best practices for developing a social media strategy and creating content to reach your intended audiences through visuals, hashtags, and community management.

Our social media guidelines include how to handle new account setup, copyright, privacy, branding, appropriate conduct, and more.

Social media house rules on how to manage off-topic, inappropriate, or offensive comments on University social media accounts.

A guide detailing what to know and do if you experience online harassment including resources to support colleagues, an online harassment key contact directory and a postcard outlining these tips.

Details for how Registered Student Organizations can apply University branding to indicate their affiliation.

This guide goes through the strengths of different social media channels to help determine which is the best fit for your audiences and messages.

University of Minnesota marks may be used on commercial products only by vendors that are licensed with the trademark licensing office.